Sports Illustrated Swimsuit Model Tori Praver Spreads Out for New 2013 Lexus GS

Lexus is playing the curvalicious card of Sports Illustrated Swimsuit model Tori Praver in its latest campaign for the all-new 2013 GS sedan.

As the official automotive marketing partner of the Sports Illustrated Swimsuit property, the Japanese company is taking advantage (or so to speak…) of Praver and using her in a multi-faceted campaign called TORI 500, showcasing an actual racetrack designed around her body.

Among other things, the campaign includes a four-page spread in the February 14 issue of the Sports Illustrated Swimsuit magazine and a Tori 500 game for iPhone users in which you can race the new GS around Praver.

“What better way to help introduce the bold new face of Lexus—the all-new GS—than with a bold new campaign featuring a Sports Illustrated Swimsuit model?” said Brian Smith, Lexus vice president of marketing.

“With the new GS, there’s no going back for Lexus. Instead of just looking at the pictures, consumers can share in the fun through our many campaign components, including having Tori appear in their own photos," he added.

[From Lexus PR] Campaign elements include:

• iOS app—Available at Lexus.com/tori500 and iTunes, SUPERMODELED is a camera app allowing people to place the swimsuit model into their own photos with the click of a button.
• Behind-The-Scenes Video—Two of the world’s best professional drivers, race car driver Scott Pruett and stunt driver Greg Tracy, compete on the TORI 500 track (to see who wins a victory lap with Tori in the passenger seat, visit: Lexus.com/tori500 or youtube.com/lexus).
• Print and Online Components—Executions include a four-page spread in the Feb. 14 Sports Illustrated Swimsuit issue and custom tablet integrations featured on iPad, Samsung Galaxy, Xoom and Nook.
• Launch Week Events—Lexus will participate in the marquee New York launch event and SI’s two Las Vegas events, SI Swimsuit On Location and Club SI Swimsuit. Additionally, the automaker is the exclusive presenting sponsor of the first-ever, two-day Beauties & Beats Music Festival, happening at The Cosmopolitan of Las Vegas, Feb. 15 -16.

PHOTO GALLERY:

 

Is Infiniti getting Ready to Drag Race the M Hybrid Against the Porsche Panamera S Hybrid?

Is Infiniti getting Ready to Drag Race the M Hybrid Against the Porsche Panamera S Hybrid? - Just moments ago, Infiniti dropped an email into our inbox pointing us to a video on YouTube titled "What is the fastest accelerating full hybrid?" The short clip shows a driver dressed like The Stig entering a Porsche Panamera S Hybrid and getting ready to race the sports saloon in the desert.

Infiniti's email also notes, "Check out this teaser video and let us know where you think it’s going…. Don’t miss the results, coming January 23rd, 2012".

Since we find it hard to believe that the Japanese automaker would create a promotional campaign for Porsche and its new Panamera Hybrid we think it's all about showing the potential of the also new M Hybrid (called M35h in certain markets).

And more importantly, let's not forget that last September, the M Hybrid made it into the Guinness book of world records as the "Fastest Accelerating Full Hybrid" after it completed the quarter mile run in 13.9031 seconds with a passing speed of over 160 km/h (100 mph).

The question is, will Infiniti engage in all out bragging war showing the M Hybrid and Porsche Panamera Hybrid racing side-by-side or will it wimp out and be content with simply stating the numbers? Guess we'll have to wait until Monday to find out.

For the record, the U.S. specification Infiniti M Hybrid links a 3.5-liter V6 gasoline engine with 302HP to a 50kW (67HP) electric motor and a lithium-ion battery pack, which offers a combined output of 360 horsepower. Both the gasoline V6 and electric motor deliver their power to the rear wheels via a 7-speed automatic transmission.

Infiniti says that the M Hybrid completes the 0-60mph sprint in "less than six seconds". In Europe, the Japanese company has released a 0-62mph (100km/h) time of 5.5 seconds. Fuel economy figures are estimated at 32 mpg highway, 27 mpg city and 29 mpg combined.

On the other side of the ring, we have the Porsche Panamera S Hybrid featuring a 333HP 3.0-liter supercharged V6 linked to a 47HP (34 kW) electric motor for a combined system output of 380HP.

According to Porsche, the Panamera S Hybrid goes from zero to 60mph (96km/h) in 5.7 seconds en route to a top speed of 167mph (269km/h), while delivering EPA estimates of 22 mpg city and 30mpg highway.

VIDEO:

Published by: carscoop

PHOTO GALLERY:

BMW Reveals New "Eclipse" Media Campaign for the 2013 6-Series Gran Coupe

BMW Reveals New "Eclipse" Media Campaign for the 2013 6-Series Gran Coupe

Despite the fact that the 6-Series Grand Coupe’s world premiere will take place in March at the Geneva Motor Show and the first cars won't be arriving in showrooms until next summer, BMW has already readied a media campaign for its spanking new sports saloon. The global campaign, which will launch in print and TV media in the second quarter of 2012, features a total eclipse of the sun as the central theme and the motto “Beauty. Revealed”.
BMW tells us that the beginning of the commercial, the new version of the 6-Series will be barely visible, but as the eclipse progresses, the firm's newest model will gradually come into light. When the eclipse ends, the sun will come out and the Gran Coupe will be fully revealed.
“The new BMW 6 Series Gran Coupe marks the beginning of a new chapter. It is BMW’s first four-door coupé and combines uncompromising driving dynamics with exclusive elegance and breath-taking design”, said head of BMW communications Andreas-Christoph Hofmann. “The campaign uses the image of a solar eclipse to highlight the model’s uniqueness.”
You can take a peek at the print ads right after the break.

VIDEO: The new BMW 6 Series Gran Coupe