BMW Reveals New "Eclipse" Media Campaign for the 2013 6-Series Gran Coupe

BMW Reveals New "Eclipse" Media Campaign for the 2013 6-Series Gran Coupe

Despite the fact that the 6-Series Grand Coupe’s world premiere will take place in March at the Geneva Motor Show and the first cars won't be arriving in showrooms until next summer, BMW has already readied a media campaign for its spanking new sports saloon. The global campaign, which will launch in print and TV media in the second quarter of 2012, features a total eclipse of the sun as the central theme and the motto “Beauty. Revealed”.
BMW tells us that the beginning of the commercial, the new version of the 6-Series will be barely visible, but as the eclipse progresses, the firm's newest model will gradually come into light. When the eclipse ends, the sun will come out and the Gran Coupe will be fully revealed.
“The new BMW 6 Series Gran Coupe marks the beginning of a new chapter. It is BMW’s first four-door coupé and combines uncompromising driving dynamics with exclusive elegance and breath-taking design”, said head of BMW communications Andreas-Christoph Hofmann. “The campaign uses the image of a solar eclipse to highlight the model’s uniqueness.”
You can take a peek at the print ads right after the break.

VIDEO: The new BMW 6 Series Gran Coupe